China Manufacturing N Quality Control Blog

What is the prospect of AliExpress?
Compared to the originator of the world’s cross-border e-commerce, such as Amazon, which has a significant status in the world, AliExpress is a new platform. What is the development direction of AliExpress, and what is the prospect of AliExpress?

For Alibaba AliExpress platform, August 15, 2016 is a day of extraordinary significance. Because from this day, AliExpress has completed the transformation and upgrade from C2C platform to B2C platform. Since then, all sellers operating on the platform have corporate identity. Aliexpress has been changing with changes in the market environment, so what is the development direction of Aliexpress in 2017? What is the prospect of Aliexpress?

AliExpress has completed the transformation and upgrade from the C2C platform to the B2C platform. This action is regarded by many in the industry as the biggest change in the cross-border e-commerce field this year.

“Transforming from C2C to B2C requires more than corporate qualifications. It actually involves various aspects of market mechanisms, rules, models, etc., and requires a combination of punches.” Shen Difan revealed that at present, the AliExpress platform checks sellers every month. To identify the sellers that do not meet the standards; the platform also differentiates all industries and does not allow stores in the form of grocery stores to continue operating; at the same time, the platform is vigorously promoting branded products, allowing consumers to Perception.

This series of measures that seem to be changing from the outside, in fact, still have not deviated from the platform’s consistent branding and professionalization. As the cross-border export e-commerce market is gradually formalizing, only professional sellers can survive the reshuffle period. Shen Difan said: “AliExpress is also a role in the market and has been changing with changes in the market environment. Next year, Aliexpress will change even more than this year.”

B2C transformation in the narrow sense is completed, and the seller structure is changing

Shen Difan: After Aliexpress completed the transformation, the results were good.

First, the buyer experience has improved significantly. This year, the dispute rate of buyers on the quality of goods on the platform has dropped by about 30% to 50%. At the same time, buyers ’NPS (Net Promoter Score) rose by 50%. Second, platform risks are reduced. We used to find some similar infringement risks on the platform. Now, this ratio has been reduced by more than 60%. In addition, the seller structure of the platform has changed. In addition to reviewing corporate qualifications this year, we also checked the seller’s operating indicators, and selected gold and silver sellers based on these indicators. After the platform transformation, the GMV of these sellers has generally increased by 2 to 3 times.

Because the income is more, these high-quality sellers are also willing to go closer to the platform. We found that this year the seller’s willingness to stock is much higher, and even some sellers are willing to go overseas to stock, so the timeliness of logistics has also improved. Moreover, many sellers have begun to work hard on the quality of the products. Some sellers have also developed models for overseas markets, and they have become more focused on product manufacturing.

Except for gold and silver sellers, what feedback do other sellers have on the changes to the platform?

At present, gold and silver sellers account for about 5% of all sellers on the platform. In addition to big brands such as Li Ning and Xiaomi, there are many small and medium sellers on our platform. The transformation does put forward higher requirements for them, and they have also worked very hard.

For the platform, we will definitely direct the traffic to those products and sellers who are willing and able to upgrade the quality with the platform. And we also observe that when these sellers do a good job in service capabilities and product quality, the buyer repurchase rate is also much higher. Therefore, this effect not only depends on the support of the platform, but a large part of the reason is from the sellers themselves. I believe this is a virtuous cycle. With such a benchmark in the platform, other sellers will follow immediately. Consumer choice is the most telling.

After changing from C to B, we see AliExpress has recruited many Tmall sellers in the past year. From domestic e-commerce to cross-border e-commerce, how are these Tmall sellers now living?

Some Tmall sellers have done a good job, for example, Puppy Appliances, First Language, etc., but many sellers have also shown dissatisfaction. From these successful cases, we find that many Tmall sellers have a certain foreign trade background. A long time ago, the export environment for foreign trade was not very good. A large number of people transformed from foreign trade to e-commerce. Another group of people who did well became today’s Tmall sellers. These sellers still retain the skills of doing foreign trade that day, they know how to satisfy overseas consumers.

In fact, when we talk about Chinese goods, the goods in the entire market are divided into domestic and foreign trade. The two products are very different, with different sizes, versions, formats, preferences, and so on. If Tmall sellers want to transfer from domestic production and customer service system to foreign trade in a short time, it will inevitably encounter certain difficulties. However, we also found that these Tmall sellers with foreign trade background are very adaptable. Some sellers even told me that AliExpress took them to the sea today to help them fulfill their dreams of doing foreign trade before. We were very impressed to hear it.

Cross-border e-commerce enters the reshuffle period, there is a huge opportunity for new China manufacturing.

In your observation, what changes have taken place in the overall environment of cross-border export e-commerce this year?

In the past two years, cross-border e-commerce is gradually moving from a state of chaos to a state of governance and formalization. In the past, those amateur sellers who did not understand the products at all, and spent three days fishing and two days drying the nets, have gradually eliminated in the market competition pattern in the past two years. At the same time, those cross-border e-commerce practitioners who were hiding behind the scenes are now more and more willing to be exposed to the public. Some of the outstanding sellers have already listed on the NEEQ. As exposure increases, these sellers are also pursuing formalization and high quality. All signs indicate that the reshuffle in the cross-border e-commerce sector has been very clear.

From the perspective of seller structure, cross-border e-commerce was a marginal market in China’s e-commerce market, accounting for a small proportion. But this year, I think the growth rate of cross-border e-commerce will usher in an unprecedented increase. After the regular sellers enter the market, the infrastructure of the entire market is improving, whether it is logistics, payment, service standards, or product quality. This year, capital’s participation in the cross-border e-commerce market has been much higher, which is enough to prove that this market is entering a period of rapid growth dividends.

Do these changes bring new opportunities or challenges to the platform and sellers?

The market is shuffling, which will be a good time for mainstream players in the market. In addition, due to the entry of capital and large regulated enterprises, the market’s plate will become larger and larger. As the plate grows, I believe more opportunities will emerge.

Before we talked about Made in China, we mentioned Angang Baosteel and other large companies with hundreds of thousands of people, but this is the product of the past industrialization era. Today we will see many companies with dozens or hundreds of people. They already have strong R & D capabilities and market acumen. Small and beautiful companies like this can actually seize new opportunities. We use the words “Made in New China” to describe these companies. When the entire market is formalized, there will be huge opportunities for these companies.

Now AliExpress focuses on branding and specialization

Is the branding proposed in December 2017 still the direction of AliExpress? What is the current progress?

On August 15, 2017, AliExpress completed 100% of the enterprise, but we are still far from real branding. In fact, between enterprise and branding, there is another thing called trademarking, which is also the second step strategy of AliExpress. Trademarking is not the same as branding, but without it, there will be no concept of branding.

AliExpress will put forward trademark requirements for most industries on the platform in the future. It is hoped that sellers can own or operate a brand and have a symbol in the minds of buyers. This symbol represents the tone of the seller, and represents the seller’s product quality and service level.

AliExpress is also launching the “Thousand-Class Brand Program”, hoping to select 1,000 outstanding cross-border e-commerce brands from the platform after the enterprise and trademarkization of the platform is completed. These brands can have a certain understanding in the minds of consumers, and the brand also has a system from production to cross-border supply chain. In the next two years, AliExpress is likely to cultivate such a group of cross-border e-commerce brands. Like Taobao’s “Amoy Brand”, AliExpress will have its own A brand.

Aliexpress has been adjusting the operating categories this year, and the classification has become more detailed. Why did you make such an adjustment?

This is in line with our strategy. We hope to further subdivide some of the business scope so that sellers can focus on one or two categories, really do a good job of products and services, and make this category bigger and stronger. When the seller wants to be big and comprehensive, the professionalism will become weaker accordingly. Today, as the division of labor throughout the supply chain becomes more and more clear, we hope that sellers can be as professional as possible in a certain category.

After the adjustment, what are the original sellers who operate multiple categories at the same time?

Branding and specialization will definitely be the direction of cross-border e-commerce in the future, but we are not saying which group to eliminate, and each group has its value in the industry. Consumers demand better products and better services. These products must be provided by professional sellers. What about better services? It is likely that the service providers are transformed by those sellers who used to make big products in the past. which provided. At present, such a trend can be seen on the platform. Big sellers who previously operated multiple categories have begun to transform into TP and logistics. When the market volume goes up, the regularization becomes more and more obvious, and its role will be subdivided accordingly. Whether at home or abroad, an era of differentiation is bound to come.

What do you think of the future cross-border export e-commerce industry? Among them, what kind of role does AliExpress play?

In my opinion, the concept of cross-border e-commerce does not exist within five years. With the larger business volume and better service experience, I believe that the experience of cross-border e-commerce is the same as that of local e-commerce.

Return to Aliexpress’s role, we still adhere to the mission of “Good Cargo, Happy World”, so that global quality goods can be bought by consumers around the world. In fact, AliExpress is also a role in the market. With the changes in the market environment, we have also been changing in accordance with the market environment. Many sellers and many market practitioners feel that 2016 is the year with the biggest changes in AliExpress. But I want to say a word here, as the market continues to specialize and formalize, AliExpress will change more than this year.

So the development of AliExpress platform is still very impressive. Just look for the industry to enter and do well in store operation. You can also freely travel in such a blue ocean of cross-border e-commerce!

1. Clean your hands with soap and water or hand sanitizer.

2. Only touching the straps, pull up the bottom strap to the top strap and over your head to remove.

3. Remove the mask by pulling away from the face holding only straps. If the mask is to be reused, store in an appropriate container.

4. Holding the mask by the straps only, place in an appropriate ventilated contianer. Do not distort the shape of the mask.

5. When you are ready to discard the mask, using the straps only, place into the trash.

6. Clean your hands with soap and water or hand sanitizer.

Vietnam has four advantages in attracting investment.

First, the transportation of global trade are convenient. Vietnam has a very good global trade interface. It has many deep-water ports, which creates its geographical advantage in Global trade.

Second, Vietnam government adheres to reform and opening up, and always pays great attention on education.

Third, the labor force is sufficient and cheap. Vietnam’s population structure has an advantage in the development of manufacturing industry. Almost half of the population is under the age of 30, and young people account for more than 50%, which means a huge labor market.

Fourth, tariff preference. Vietnam has formed a value depression in its unique tariff and Global trade policies. Vietnam is one of the countries with the largest number of regional trade agreements in the world.

The disadvantage of Vietnam will cause fatal injury to enterprises.

The biggest defect is that Vietnam’s local supply chain, industrial chain is not perfect, and the personnel efficiency is low. Vietnam’s vocational education system is relatively backward. The dominant products are mainly concentrated in the industries with short industrial chain, low labor force, simple processing and intensive. As a result, most of the local products are relatively low-end products. In addition, due to the underdeveloped local financial industry, it is difficult to finance locally. In addition, the local consumption capacity is not good, and can only rely heavily on exports. In case of Global trade or export policy turbulence, the impact on Vietnamese enterprises will be greater.

It seems that Vietnam is following the development path of China in the past, but China’s economic characteristics are far more than that. China’s market capacity, scientific research strength, product diversification, “full manufacturing” industrial chain, and international influence are all incomparable to Vietnam. This proves that made in China is indispensable. From the perspective of becoming a world factory, it is unlikely that Vietnam will replace China, which will never be realized in at least 3-5 years.

In the context of the “Belt and Road” strategy, Central Asia is the first stop of China in the “Silk Road Economic Belt”, and its important strategic position is self-evident. Carrying out international trade with Central Asian countries will not only benefit infrastructure construction, interconnection and regional economic development in the western region of China (especially Xinjiang), but also bring out the complementary advantages of China and the five Central Asian countries to realize Mutual benefit, win-win trade. This article mainly analyzes the prospects of China-Central Asian trade cooperation from the basic conditions of factor endowment, demand structure, and terms of trade of each country, and finds that the demand structure of Kazakhstan and China is closer, and the space for China-Kazakhstan trade cooperation may be greater. According to the analysis of the terms of trade of various countries, it is known that except for Kazakhstan, the terms of trade of the other five Central Asian countries have deteriorated to varying degrees. They have a strong need to change this dilemma. This is the implementation of the “Belt and Road” strategy and Central Asia. Subjective reflection of objective requirements for common prosperity of regional economies.

1. The “Belt and Road” Strategy and Central Asian Choices
In September and October 2013, General Secretary Xi Jinping proposed the strategic ideas of the “Silk Road Economic Belt” and “21st Century Maritime Silk Road” during his visits to Central Asia and ASEAN countries. The “Belt and Road” strategy involves nearly 60 countries including Northeast Asia, Southeast Asia, South Asia, West Asia and North Africa, Central and Eastern Europe, and Central Asia. It is committed to establishing and strengthening partnerships among countries along the route, exploring the potential of regional economic markets, and promoting interregional investment. And consumption, increase employment in various countries, promote people-to-people and cultural exchanges, and achieve mutual aid and harmonious development of trade. With the development of trade globalization, the scale of cooperation between China and Central Asia on trade products and services has continued to expand, and the construction of relevant trade mechanisms and systems has been continuously improved. However, due to the depths of Central Asian countries in the hinterland of Eurasia, the natural environment is relatively harsh The relatively backward economic development level and relatively poor political stability have caused China and the five Central Asian countries to have insufficient depth and breadth in the field of trade cooperation. The “Belt and Road” strategy has followed the common aspirations of the peoples of all countries for the development of the economy and deepened the trade partnership between China and the five Central Asian countries, opening a new path.

There are many areas in Central Asia’s international trade cooperation, and the trade policies of different countries are not the same. The disputes over the distribution of interests among countries in the field of international trade tend to be bullish. Free trade and trade protection policies are difficult to determine. From the perspective of international economics, based on the standpoint of improving the economic welfare of various countries, this article analyzes the benefits of extensive economic and trade cooperation, the advantages and benefits of various countries from the perspective of factors such as factor endowments, demand structures, and terms of trade. The distribution situation and suggestions on China’s trade policy.

2. Status of factor endowment, demand structure and terms of trade between China and the five Central Asian countries

A. Factor endowment and complementary relationship between China and the five Central Asian countries
The “Lack of Theorems of Relative Factors” in the Olympian system, namely the Heckscher-Olympian model (HO model), considers that the differences in factor endowment between the two parties in trade are the source of the comparative advantages of countries, and countries with relatively abundant capital export capital-intensive commodities. When importing labor-intensive goods, countries with relatively abundant labor export labor-intensive goods and import capital-intensive goods, so that both parties can benefit from it.

In 2019, the capital-labor factor ratios of China, Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan were 2981, 3601, 427, 195, and 477 (USD / person). The capital-labor ratio in Kazakhstan was significantly higher than in other countries. China ranks second. According to the HO theory, compared with Ding Kazakhstan, other countries are D-labor-rich countries. They have a comparative advantage in cattle production of labor-intensive products. According to the “relative lack of factors” the Kazakhstan should export capital to other countries. Intensive goods, while importing labor-intensive goods, while other countries should determine the type of products exported and imported to each country according to the rank of their capital-labor ratio. This is the result of theoretical derivation, but it is not entirely true. Kazakhstan’s economy is dominated by oil, natural gas, mining, coal and agriculture and animal husbandry. The processing industry and light industry are relatively backward. Most daily consumer goods rely on imports, and they mainly export mineral products, metals and their products. The situation in China is different. China’s oil and gas resources and mineral resources are scarce, it is difficult to meet domestic demand, and it has a high dependence on foreign countries. In addition, China is facing problems such as overcapacity and excess foreign exchange assets, and urgently needs to stimulate economic growth through foreign investment. This shows that China and Kazakhstan have strong complementarities with the same endowments, and China-Kazakhstan cooperation can give play to the advantages of each country’s elements to achieve mutual benefit and win-win results. Looking at Central Asian countries other than Kazakhstan, their capital-labor endowment ratios are all relatively low. Compared to China, China is a capital-rich country, and Central Asia (except Kazakhstan) is a labor-rich country. China’s export of capital goods and imported labor products will increase the welfare of both parties, and the “Belt and Road” strategy can build a good platform for this.

B. Demand Structure of China and Five Central Asian Countries
Lindel believes that the factor endowment theory can only explain the international trade model of primary products, and the types, scope, and flow of trade in T-products between countries are determined by the needs of each country. Lindel’s similarity theory of demand preference mainly includes the following three aspects: First, it is assumed that the products of cattle produced by a country’s enterprises are firstly conditioned to meet the domestic market demand, and secondly, they are considered for export to the international market to meet the international market demand; The second factor is the per capita income level. The third factor is that the more similar the demand structure, the greater the trade in cattle production. In 2019, China, Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan had GNI per capita of 3567, 4738, 603, 477, and 921 U.S. dollars. China and Kazakhstan have similar national per capita income levels. According to Lindel ’s “demand preferences are similar “Theory” indicates that the demand structure of China and Kazakhstan is relatively similar. The more similar the product structure of the two countries is, the easier it is to produce overlapping demand for cattle, which results in a larger trade volume for cattle production. To implement the “Belt and Road” initiative, we must first connect Central Asia. Among the five perimeters of Central Asia, Kazakhstan’s economic situation has great similarities with China, and more trade interests are available to establish and strengthen China-Kazakhstan friendly trade. Relations are an important measure to promote prosperity in Central Asia.

C.Status of Trade Terms between China and Central Asia
Terms of trade are usually defined as the ratio of the price of a country’s export goods to the price of its imports, and it represents the ability of a country’s goods to exchange goods with each other. If a country’s exports can be exchanged for more imports, the terms of trade will improve, otherwise it will worsen. It can be seen that the terms of trade essentially reflects how the benefits of trade are distributed among countries. Terms of trade are usually measured by the ratio of a country’s export commodity index to import commodity index within a certain period of time. If the terms of trade is greater than 1, it means that the terms of trade have improved, and Xiaoding 1 means that the terms of trade have deteriorated. In 2019, China, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan had terms of trade of 1.0, 1.9, 0.6, 0.2, 0.7, and 0.5, respectively. Except for China and Kazakhstan, the terms of trade of other countries were different. Degree of deterioration. Among them, Tajikistan ’s terms of trade have deteriorated the most, and it urgently wants to change this situation through the “Belt and Road” strategy. Tajikistan ’s President Rahmon stated that Tajikistan hopes to actively participate in the construction of the Silk Road Economic Belt and make use of the two China’s complementary advantages. Recently, China has comparative advantages in industry, technology, capital and markets, and can conduct two-way foreign investment cooperation with Central Asian countries. Not only can China invest and set up factories in Central Asian countries, but it can also help its products enter the vast Chinese market. China and the five countries in Central Asia have different endowments, different levels of development, and strong complementarity. The construction of the “Belt and Road” will help China and the five Central Asian countries further develop their respective comparative advantages and promote the orderly and free flow of factors in the region. Efficient resource allocation.

Prospects for China-Five Central Asian Trade Cooperation
The five Central Asian countries are located in the hinterland of the Eurasian continent. They are extremely rich in minerals, land and species resources, with a total population of 59.29 million, and have huge market consumption potential. The prospects for trade cooperation between China and the five Central Asian countries are quite broad. Comprehensive cooperation can be carried out in many fields such as energy, transportation, science and technology, tourism, investment, and information and communication. Through the “Belt and Road” strategy combined with the western development strategy, China can support and help Central Asian countries make full use of resources and land advantages to develop their economies, improve people’s living standards, and promote the continuous development of good-neighborly and friendly relations, and promote border stability and prosperity . In terms of trade policy, due to the lack of funds, technology and management in Central Asian countries, in order to encourage Chinese enterprises to invest in Central Asia, it is recommended that the Chinese government allocate special funds to support Chinese enterprises to invest and set up factories in Central Asian countries, and establish processing of overseas cattle products. The base grants preferential policies to overseas-invested enterprises in terms of auditing, financial services, and customs clearance. In addition, it is necessary to implement differentiated foreign economic and trade policies according to the different economic conditions of the Central Asian countries. Through the analysis of this article, Kazakhstan is different from other Central Asian countries in terms of economic endowment, terms of trade, etc. It is different from other Central Asian countries. This determines the differences in Central Asian countries ’trade needs. Therefore, we should combine The actual national conditions of the five Central Asian countries take into consideration the adjustment of foreign trade policies to meet the different needs of countries and achieve economic growth and prosperity of each country.

1. The rapid development of the service sector determines the high speed of economic growth

Less demand for natural resources, the development of service trade in India, only 60.6% of China’s energy consumption per unit of output for the consumption of per output value $metals such as copper, lead, zinc, tin have only 35.7% of China, and less pollution to the environment, and the cost is relatively low, use less cost to get the corresponding output value, make it possible to India’s economic growth. Compare the return on investment to India and China, China’s GDP growth rate of 7.7% in 2013, the GDP growth rate of 6.9%, India and China’s economic growth rate of 0.9:1, to invest in China’s GDP is 76.7%, the proportion of the GDP proportion to invest in only about 36%, the ratio of the fixed asset investment rate of India and China is about 2:1, which means China with India by nearly two times of investment to get the same growth rate. India’s industrial investment is mainly in the service sector, which reflects the driving role of the service sector in economic growth. The service sector with high return on investment creates conditions for India’s rapid economic growth.

2. Backward agricultural development leads to high inflation and high government deficit

India is a large developing country with a large population and strong domestic demand. Backward agriculture cannot meet the expanding demand for agricultural products due to the growing population, resulting in a sharp rise in agricultural prices. Higher agricultural prices have always been a major factor in India’s chronic inflation. Between 1990 and 2010, the average growth rate of food production in India was 1.6 percent, while the average growth rate of population was as high as 1.9 percent. Backward agricultural development led to the growth rate of food production lower than the population growth rate.

In order to promote the development of agricultural production, the government has to use fiscal deficit to stimulate the development of agriculture, making the government fiscal deficit high. The Indian government’s financial subsidy for agricultural products has increased year by year, especially for food. The total subsidy has increased from 24.5 billion rupees in 1990 to 555.78 billion rupees in 2010, an increase of about 22 times in 20 years. In addition, from the proportion of food subsidies in the budget expenditure of the central government of India, the proportion of food subsidies in the total fiscal expenditure of India was still rising from 1995 to 2010, which undoubtedly increased the financial burden of the Indian government and kept the fiscal deficit high.

India’s rapid economic development has attracted worldwide attention, but there are different opinions on whether its development can be sustained. Based on the analysis of India’s industrial structure and domestic economic situation, it is difficult for India’s economy to achieve sustained high growth rate. The reason lies not only in the industrial structure of India, but also in the fact that the development of the tertiary industry of India is not based on the development of the secondary industry of India. Therefore, if India wants to achieve sustainable development, it must make up for the shortcomings of the primary and secondary industries and form a reasonable industrial structure. In addition, the limited absorption of labor force by India’s tertiary industry is inseparable, especially the demand for low-quality workers is small. For India with a large population, the lack of absorption of labor force by the tertiary industry, which accounts for the largest proportion, will seriously affect the stability and sustainable development of economy and society.

1. Observe the appearance of products

Shell without cracking, burr, deformation, scratch, shrinkage, stains. Shell gap fit well, no loose phenomenon, good stereoscopic property.

2,Observe metal accessories

Metal parts no oxidation, mildew, stains phenomenon, plug no loose, deformation, plug force is suitable, firm.

3, check the key and booth

The key pressure is suitable, the shell is not stuck, the socket is stable, the pressure is suitable, the insert memory card is not loose.

4,Check screen printing, lettering and dyeing

Shell screen printing clear, no typos. Highly consistent. Clear lettering without burrs, clean writing. Dye evenly do not fade, color sense comfortable.

5, integrity

The product gives a person the feeling whether the craft is good, high-grade, the appearance is good. Is the volume reasonable compared with similar products

There is no prompt sound or display screen prompt, the function is clear, do not see the manual can use the product immediately in fact the same kind of products do not have the function of the standard 10 meters about 2 meters constant pitch is very good, good, good, general, 5 levels of the loudest not obvious distortion, bad vibration is not obvious

Have you ever paused to consider why your customers choose your products over the closest competitor? If you really think about it, what sets your products apart? In many respects, they’re exactly the same. In order to understand your business better, you must understand your target customers and why they are or aren’t choosing your products. There are product factors and non-product factors that affect the decision of customer. Product factors are directly related to the product itself. And non-product factors aren’t directly related to the product itself, but still influence a customer’s decision. Specifically, there are five non-product factors that commonly come into play.

Brand Name of Goods

Brand name and image have a great influence on customers’ purchase decision. That’s why it’s so important to come up with a good company name when launching a brand or product. Using the mop example, would you be more likely to purchase a mop sold by the brand name Pure and Clean Solutions or Products Ltd ? The first evokes strong imagery, and the latter is boring and non-descriptive, so most would choose the first.

Product Placement Is Critical

In the real retail environment, product layout is very important. Obviously, your product is easier for customers to see in the traffic area of store than in the corner of the bottom shelf. For the e-commerce enterprises, the product layout looks a little different. If you sell on amazon.com, the best placement is on the front page or sidebar. Obviously, you are more likely to get sales in a prominent front position.

Good Reputation

In this era, establishing a good reputation will attract more customers. Your customers’ comments can help you sell more or drive out business. If you can build a positive brand reputation in the market, you can influence customers’ purchase decisions more frequently. When customers see your products, they will choose yours over your competitors. In many cases, a good reputation can even make up for deficiencies in other areas.

Rational pricing

It is very important to price products reasonably according to their market positioning. It shows how sensitive your target market to price. In some industries, price is the primary non-product factor. For example, a customer buying a mop can be very sensitive of price. There are two mops have the similar quality, one mop is $18 and the other is $38, customers are likely to choose the cheaper one.

We all know that a product’s success depends on a multitude factors. But these four non-product factors are crucial and will directly affect customers’ choice. Once you can use them flexibly, you will get more customers.

I. Packing inspection

1.The packing case does not conform to the product model, the packing case is seriously damaged.

2.The shipping mark printed on the packing case is not in conformity with the order.

3. The attachment, qualification certificate, specification is missing or inconsistent with the product.

4.There are foreign bodies in the packing box or inverted products.

5.There is no factory address or name on the packing case, specification or housing.

6. Attachment, packing case or packing method does not meet the requirements of the order.

7. Factory date and quality labels are missing or mislabeled; Labels are obliquely pasted, rolled, and bubbled.

Ii. Appearance inspection

1. The machine shell is seriously cracked, deformed, damaged, detached or corroded.

2. The surface of the glass door is generally scratched, deformed, shed, corroded and burr.

3. Slight scratch, deformation, fall off, rust and burr on the surface of the glass door.

4. The seam is obviously not fit or uneven or large matching gap.

5. Loose or lack of fastening screws for panel assembly.

6. Nameplate, trademark, decoration missing, wrong, reverse, off.

7. Broken power cord.

8. Function keys or sockets are not marked, incorrectly marked, ambiguous and affect the use

Iii. Functional test

1. Any switch or knob is out of order or damaged.

2. The switch and knob are too loose, too tight and obviously deformed without failure.

3. Once in a while, the above disadvantages don’t work.

4. Switch and knob feel uncomfortable or have mechanical friction sound.

5. The knob comes off, but can be reset without tools.

6. Plug contact or plug failure.

7. Switch, knob has obvious dead point, jump.

8. The indicator light is not on, but it is functioning normally.

9. The heat pipe resistance is too high and the heat is bad.

10. Short circuit of hot wire to ground.

11. The indicator light is not on and has no function.

12. Instantaneous failure (failure that can recover automatically without applying external force or changing original stress after occurrence) occurs twice or more.

13. The fan speed is slow with current sound or the fan does not turn.

14.More than 100 m Ω 14. Grounding resistance test.

15. Pressure test AC1250V,5mA/1min alarm.

Power test

At rated voltage, the power is not within +5% or -10% of rated power

Other inspections

1. There is metal foreign body in the machine. 2. There are non-metallic foreign bodies in the machine.

1. Strip, round bar material (material: copper, iron, aluminum) inspection standards:

A. Whether there are dents on the surface of the strip and the round bar, and the deformation weld is smooth.

B. Tape measure, caliper, thickness gauge to measure the length, diameter and thickness of the tape, round bar.

C. Visually cast iron, copper, aluminum material, iron, copper, aluminum only sound the difference between hard and soft.

2. Inspection standards for electroplating:

The surface is free of scratches, black and white, yellowing, whitening, peeling, etc., with the standard as the sign. Testing method:

A. The visual surface does not meet the sample and drawing standards.

B. Appropriate force strikes the electroplating product to see if it falls off.

3. Dimension inspection standard:

Use tape measure, caliper, micrometer, thickness gauge to measure the size required by the customer or the drawing. The actual measurement result is to see if it is within the size and tolerance required by the customer or the drawing.

4.Salt spray test standards:

A. Brine Preparation

The concentration of brine used in the test is 5% by mass. Therefore, the mass (weight) ratio of salt to water is 5:95, that is, five parts of salt to ninety-five parts of water.
Pay attention to the drying of the salt when preparing, otherwise it will affect the accuracy of the mass fraction. Strict requirements must pay attention to the water quality and pH value, and pay attention to electronic weighing when preparing. Pay attention to the weight and accuracy of the container.

B. Testing

Put the product in the salt spray machine and observe it every two hours and make a record.

C. Inspection standards

Different surface treatments have different corrosion resistance properties. The products used in different places have different standards from different customers, and the specific requirements of the customer shall prevail.

Some common factors for Scale Quality Control Inspection Service:

Appearance

Quantity check

Measurement

Smell test

Function test

Internal check

Packing check

Security testing

Accuracy check

Assembly inspection

3M tape test for Logo

Barcode scanning

Unit drop test

Carton dropping test